ONLINE MARKETING = SMART IMITATION NOT INNOVATION

Every online marketing vehicle exists

All sources of a competitor’s traffic down to the specific referring url/keyword are available via ISP/ASP data

Success or failure is determined by the ability to identify, select & optimize the right vehicles that can achieve the desired CPA and volume goals

There are 3 phases to the online marketing process:

Phase 1: Category & Competitive analysis
Phase 2: Acquisition marketing planning
Phase 3: Tactical implementation of online acquisition plan